Job Details

Job Location:
Contract Type:
Full time
Job category:

Company Details

Company industry:
No. of Employees:

Preferred Candidate

Career level:
Manager (supervisor of staff)
Bachelor's degree
Minimum years of experience:
2-5 years

Professional Skills

• Trade marketing & distribution • Customer Engagement (Retail) • Consumer engagement • Account Management • Working knowledge in English language (Written & oral) • Working knowledge in IT / business software

Language Skills


Job Description

Principal Accountabilities:

Operational /Business Accountabilities:

  • Business KPIs - Achieve area level sales, market share and availability targets.
  • Trade marketing - Deliver effective & efficient trade coverage (TM) via trade marking force to achieve cycle objectives.
  • Distribution - Effective deployment of sales force to deliver quantitative and qualitative distribution objectives. (As per DMM)
  • Brand - Execution, monitoring and delivery of national brand & portfolio plans for the assigned routes
  • Planning – Planning daily route wise coverage, brand / POSM, activation activity.
  • Information - Maintain efficiency and accuracy in management of own and competition information from the market to facilitate timely communication (Market, Finance, regulatory, macroeconomics)
  • Control - Keep track / enforcement of the inventory, merchandising and consumer engagement resources, BAT policy / guidelines at route level
  • Reports - Support area level decision making by providing timely input on offtake, forecasts, execution effectiveness, corrective recommendations.
  • 3rd Party management - Management of 3rd party marketing resources assigned to the route (Consumer engagement, research resources)

Leadership Accountabilities:

  • Establish strong relationship with the trade members giving special attention to the preferred groups i.e. Key accounts, Trade organisations and wholesalers to get meaningful insight from the market
  • Build effective working relationship with internal and external stakeholder groups to ensure delivery of area business objectives.
  • Proactively train and manage personal growth / development of distribution & trade marketing staff within the allocated routes.
  • Support effective team-working in the area across all sub functions.
  • Build a strong team for effective cycle execution.

Position Requirements

Knowledge, Skills & Experience requirement:


Any Graduate or Bachelor’s Degree


1-2 years’ experience in supervisory or senior sales capacity in a leading local / MNC FMCG company.

Functional Knowledge & Skills:

  • Trade marketing & distribution
  • Customer Engagement (Retail)
  • Consumer engagement
  • Account Management
  • Working knowledge in English language (Written & oral)
  • Working knowledge in IT / business software
  • Field operations & administrations
  • Driving skills with valid local driving licence

Interpersonal Skills:

  • Motivating, coaching and developing field force
  • Developing and maintaining relationships with customers, external suppliers and commercial partners
  • Selling skills
  • Negotiation and influencing
  • Analytical skills

Key Success Factors:

The most important metrics by which successful performance will be judged are (for respective region)

  • Product availability/distribution targets
  • Volume, value, market share delivery
  • Timely and effective implementation of trade/brand programmes in POS
  • Distribution and marketing cost management
  • Staff development, efficiency and effectiveness

Key reporting personnel:

  • Sales Representative(s)

About the Company

British American Tobacco (BAT) is the world's most international company and opportunities are now open for you to bring your difference! It’s our commitment to provide opportunities to learn and shine under international working environment and best practices. is a free platform for Job seekers. If an Employer asks for any kind of payment, reimbursement, or personal financial information, please report this by clicking on the Report Abuse link.